Marketing to people you don’t know

Developing ideas to attract people you don’t know is much more difficult than targeting those you do know. You will have to hone your message and prove your skills before this strategy can pay off. This is where a professional brand and website is CRUCIAL to your success.

 

(1) Start a meetup group – wealth and wine happy hour

Get creative and host a group based on a unique “branded” topic – meet regularly and discuss topics where you have expertise. The MeetUp system is an inexpensive tool to get the word out about your group. As the host you will be seen as an expert.

 

(2) Lunch and learn

Collaborate with a complimentary business and hold a lunch and learn. Pool your clients and come up with topics that would interest both groups of clients. Provide a sandwich lunch and a great learning opportunity for your clients.

 

(3) Speed networking

This type of networking event has sprung up all over the United States and can be quite effective as you have the opportunity to connect with many people one-on-one. You will sit down with one person and have a short time period to each share your message. Then you will switch to a new person. It’s like musical chairs. To find a speed networking event in your city, type into a search engine “speed networking your city.”

 

(4) Chamber of commerce

While you will run into many advisors at the chamber, it is still a great way to get exposure. The best way to get the most out of your membership is to volunteer for a board or committee and become involved. You will get to know fellow committee members and key opportunities will become available to you for your effort.

 

(5) Affluence based mail lists

Send a mailer based on affluence and level of investable assets. The key to success is to have a client attraction device or custom written report meant for this group. Your mailer should direct recipients to a specific page on your website where they can claim a free report that addresses their top concerns.